Assessing the Latin American market (Entry Strategy, Analysis and Segmentation) for a Premium Sea Food Company from India

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Company Overview

Our Client is the 3rd largest Surimi manufacturer in the world. They have three plants, one in Ratnagiri, Maharashtra, and one each in Chorwad, Gujarat, and Brahmavar, Karnataka. Through their pursuit of excellence, the company has made a mark on the global map with quality products at a competitive price.

Challenge

Limited presence in Brasilian and Latin American market.

Solution

Strategic support & local presence, Help create a go-to-market and entry strategy, into Brasil (LatAm).

Execution
  • Engaged and established Partners for our client in the Brasilian market.
  • Registration of the product in Brasil with Anvisa and DIPOA

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